Your data strategy must include not just your customer information, but also the data that tells you who they are at their core. This seems simple, but is actually quite challenging when you consider all the possible sources. Unfortunately, many organizations are falling short of achieving a true NBA strategy because they are missing key ingredients in the NBA recipe:ĭata. But that competitive asset only truly becomes a differentiator if an organization is able to bridge the agility gaps between its data, its insight, and its ability to put those into action at the moment of engagement with the customer. ![]() ![]() That competitive asset is an organization’s opportunity to be truly useful to its customers, an opportunity to help, thrill and delight them from a state of apathy to a state of enthusiasm.
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