His album covers were interchangeable with each other for the most part. The only one I remember well was the Aloha from Hawaii album with the satellite but it still didn’t compete with Pink Floyd, Led Zeppelin, and every other major act at the time. His covers were unmemorable and were put out cheaply to make a quick buck…very shortsighted and very Colonel Parker. Since the sixties, album covers had been an important part of representing the artist. Elvis…on stage…in the jumpsuit…in a karate pose and holding a mic. It was released on RCA’s budget label.Īlbum Covers… Elvis’s album packaging in the 1970s was just bland to me. This was another Colonel Tom Parker special. The song was also released on an album titled Burning Love and Hits from his Movies: Volume 2… an album with this song and the rest very forgettable movie songs. Burning Love would his last top ten Billboard hit. This song would peak at #2 in the Billboard 100 in 1972. The song is great and Elvis’s performance is on the mark. Elvis’ producer Felton Jarvis had to persuade him that the song was worth trying, and after 6 attempts, he recorded a suitable take. Though it had obvious hit potential, Elvis had just separated from his wife, Priscilla, and was not in the mood for a Rock n Roll number, so he wasn’t excited to record it. I’m on the second Peter Guralnick book about Elvis and I’m in the year of 1972…the jumpsuit, karate, Vegas Elvis.
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